In 2024, airports are embracing digital standees as a core part of their branding strategy, transforming how they connect with travelers and enhancing the overall airport experience. These dynamic, high-tech displays are popping up in terminals across the world, offering a blend of information, advertisements, and real-time updates that stand out in busy spaces. Digital standees aren’t just catching attention—they’re shaping the future of airport branding. Here’s why more airports are making the switch.

Standing Out in Busy Terminals

Airports are high-traffic hubs, where travelers are constantly on the move. Traditional signage can easily fade into the background, but digital standees have a unique way of drawing people in. With vibrant displays and moving visuals, these digital boards grab the attention of passengers in a way that static signs can’t. By rotating through multiple ads or updates, a single standee provides a variety of content, making it easy for brands to share more messages in the same space and keeping content fresh for travelers who might see the same display multiple times.

Providing Real-Time Updates

One of the top reasons digital standees have gained traction in airports is their ability to provide real-time updates. Airports can display up-to-the-minute information on flights, gate changes, and weather, which helps passengers stay informed and reduces the chaos of last-minute changes. Travelers appreciate having reliable information displayed right in the terminal, making their experience smoother and less stressful. By blending helpful updates with brand messaging, airports create a win-win scenario, meeting passenger needs while showcasing services and products relevant to the travel experience.

Long-Term Cost Savings

Though digital standees require an initial investment, they’re often more cost-effective over time compared to traditional printed signage. Instead of regularly printing and installing new posters or banners, airports can simply update digital displays with a quick upload. This flexibility allows airports to tailor messaging to seasonal events, promotions, or even changes in traveler demographics without the added costs of reprinting and installation. Digital displays make it easy to keep content timely, which is crucial in the fast-paced environment of 2024 where marketing trends shift rapidly.

An Eco-Friendly Choice

Sustainability is a growing priority, and airports are finding that digital standees align well with their environmental goals. Digital displays eliminate the need for printing, reducing paper and plastic waste and the carbon footprint associated with production and disposal. By choosing digital standees, airports are taking a step toward a more sustainable branding approach, which resonates with today’s eco-conscious travelers. This shift reflects a larger movement within the travel industry to prioritize greener practices, helping airports improve their brand image as environmentally responsible spaces.

Interactive Elements Enhance Engagement

Another major appeal of digital standees is their potential for interactive features, which keep travelers engaged and add a unique element to the airport experience. With touchscreens and motion-sensitive options, digital standees can provide travelers with more information on nearby amenities or discounts. For example, a traveler might tap the screen to find directions to a specific gate or get a coupon code for a meal in the terminal. By offering more than static information, digital standees create memorable, helpful experiences that improve travelers’ journeys and increase brand interaction.

Creating a Modern Airport Aesthetic

Digital standees add a sleek, modern look to airport terminals, enhancing the overall aesthetic and making the space feel updated and forward-thinking. This visual appeal is a benefit in itself, helping airports create a welcoming, polished environment. For travelers, the presence of digital displays signals that the airport values innovation and is attuned to creating a positive atmosphere. For brands, digital standees offer an appealing space to showcase products and services in a high-traffic area that feels professional and modern.

Leveraging Data for Smarter Branding

One advantage of digital standees is the valuable data they can gather. Through analytics, airports and brands can understand which messages are most effective, adjust campaigns, and optimize the placement of their ads. Tracking viewer engagement lets airports see what travelers respond to and refine their content accordingly. In 2024, with the demand for data-driven insights at an all-time high, digital standees are providing a powerful tool for smart advertising and helping airports create more impactful branding.

Expanding Branding Partnerships

Digital standees also open up new possibilities for partnerships with brands. Airports can collaborate with various brands to create engaging content that suits the needs of both the brand and the airport. For example, a skincare brand might offer quick travel tips or skin care routines for long flights, while a rental car company can provide links to special discounts right in the terminal. These collaborations add value to the traveler’s experience while helping brands make meaningful connections with their audience in a practical, relevant setting.

Looking Ahead: The Future of Airport Branding

As digital technology advances, airports are exploring new ways to enhance the capabilities of digital standees. Innovations like artificial intelligence and machine learning could soon allow for highly targeted messages tailored to travelers based on their flight destinations or preferences. While these options may be in early stages, the future looks promising. Airports embracing digital standees now are setting the stage for a personalized, tech-savvy approach to branding that could shape the future of air travel.

Digital standees are more than just screens in a terminal. They’re changing how airports communicate with passengers, offering real-time information, interactive options, and eco-friendly benefits. As airports partner with airport branding agencies, they can harness these tools to further enhance passenger experience and elevate the airport’s brand. By adopting digital standees, airports are moving toward a branding strategy that’s dynamic, cost-effective, and aligned with the needs of the modern traveler.